How to Make Your Instagram Bright and Popular: Instructions for the Small Businesses

Today, most users are there on the social networks like Instagram. In the app, you can not only watch interesting content, but also develop your business, attract the audience and become a famous blogger. It is important for the beginners to understand how to make your account interesting if you want to become popular and be in high demand. Let’s discuss how to do this below.


  • Why account should look beautiful
  • Choosing the right nickname for the account
  • Do not forget about indexing
  • Unique content delivery style is the key to a successful business

Why account should look beautiful

The first time a person gets to your page, they evaluate how it looks. And only then they think whether it is worth following a profile. The main factors of the assessment are:

  • If the information posted on the page is interesting;
  • If there is a desire to buy a product when viewing content;
  • If the page causes a positive impression when viewing it

Therefore, looks of an Instagram business page plays an important role in building your business. After all, if users like your account, they can become your potential customers. To achieve this you need to know the tricks of creating an Instagram account.

Useful article: “How to Make your Instagram Account Interesting

Choosing the right nickname for the account

Unless you have some unique and unknown name, it is most likely that your nickname will already be taken by another user. So that you are not confused with another user or page, come up with a unique name that does not exist in the app yet. Associate it with your activity, adding, for example: beauty, shop, life or any other word. Also, the name may be an actual search query: manicure, haircut, travel, clothing, etc. Do not forget to specify the city, so that customers are guided where the owner of the profile is located. Even if the publication has already been posted, you can add geo-data; see instructions on how to edit Instagram post.

Note: If the nickname you like is taken, try experimenting with a dot.

Do not forget about indexing

Search on Instagram by nickname, geo-tag or hashtag. So that your account could easily be found, there should be:

  • A simple and catchy nickname.
  • The presence of hashtags in the description under the picture or video.
  • A location (city or region) set under each post.

These three simple details will help you increase the number of potential customers several times. Besides, the Instagram post template can be easily found on the internet.

Useful article: “What Useful Features Are There on Instagram

Unique content delivery style is the key to a successful business

There are two basic rules:

  1. Everything done on the page is done for the target audience.
  2. If you listen to the opinions of strangers about the design, never listen to a single point of view.

To make the profile unique, it needs to be improved and developed properly. There are three proven methods for this:

  1. Unified color scheme. All posts should be in the same style. Thus you will be able to comply with your own style of reporting.
  2. Chess. One of the most popular ways of designing a page.
  3. Collages. They have been popular for several seasons. There are special programs for their creation. Therefore, creating a masterpiece is not that difficult.

Instagram is a popular social network that will help develop your business or personal blog. For the account to be interesting, it needs to be managed in a certain way. All details are important here, even its name. If everything is done correctly, the result will not be long in coming.